Liquid Death’s Secret Sauce: Inside Its Buzzy Marketing

CANNES LIONS FESTIVAL 2024

JUNE 17-21
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Tubi
Liquid Death’s Secret Sauce: Inside Its Buzzy Marketing

CANNES LIONS FESTIVAL 2024

 Wednesday, June 19th from 2:00 - 2:45pm CEST

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FEATURED SPEAKERS

Issa Rae

Co-Founder, ColorCreative

Bozoma Saint John

Hall of Fame Marketing Executive

Gary Vaynerchuk

CEO, VaynerMedia

Anjali Sud

CEO, Tubi

Myles Worthington

CEO, WORTHI

Tim Ellis

EVP and CMO, NFL

Avery Akkineni

CMO & LATAM MD, VaynerX

Lara Krug

CMO, Kansas City Chiefs

Nicole Parlapiano

CMO, Tubi

Tim Nudd

Creativity Editor, Ad Age

Charlene Polite Corley

VP, Diverse Insights & Partnerships, Nielsen

Janina Lundy

EVP, Head of Marketing & Brand Strategy, Hartbeat

Michelle

Crossan-Matos

Chief Marketing Officer, Ulta Beauty

Cynthia Clevenger

SVP of B2B Marketing, Tubi


Melody Hildebrandt

Chief Technology Officer,

Fox Corporation

 

Michelle

Wong

Chief Marketing Officer,

Sprinkles

Tamara Alesi

Chief Executive Officer,

Mediaplus Group

Liquid Death’s Secret Sauce: Inside Its Buzzy Marketing

Ad Age’s Tim Nudd sits down with Liquid Death’s Daniel Murphy and Andy Pearson to dig into the healthy beverage brand’s recent advertising and its playbook for making everything they do feel more like entertainment than an ad.

Myles Worthington

CEO  Worthi

Moderator

Tim Nudd

Creativity Editor, AdAge

Moderator

Andy Pearson

VP of Creative, Liquid Death

Speaker

Dan Murphy

SVP of Marketing, Liquid Death

Speaker

Aba Blankson

CMO, NAACP

SPEAKER

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TUBI @ CANNES 2023

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© 2024 TUBI, INC. ALL RIGHTS RESERVED. TUBI AND THE TUBI LOGO ARE

TRADEMARKS OF  TUBI, INC.

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