Agencies sure do love to over-complicate strategy—it helps to justify billings. But it turns out that over-complicating things may be easier than doing simple things really, really well; and the true art of strategy is actually pretty hard. Join Jeff McCrory, Chief Strategy Officer at Mischief @ No Fixed Address and Elizabeth Paul, EVP and Chief Brand Officer at The Martin Agency, as they unpack some of the trappings and failures of modern planning, and provide perspective on the benefits of an approach that is more more art than science.
