There's No Such Thing as "Black Content"

CANNES LIONS FESTIVAL 2024

JUNE 17-21
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Tubi
There's No Such Thing as "Black Content"

CANNES LIONS FESTIVAL 2024


Monday, June 17th from 2:15 - 3:00pm CEST

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FEATURED SPEAKERS

Issa Rae

Co-Founder, ColorCreative

Bozoma Saint John

Hall of Fame Marketing Executive

Gary Vaynerchuk

CEO, VaynerMedia

Anjali Sud

CEO, Tubi

Myles Worthington

CEO, WORTHI

Tim Ellis

EVP and CMO, NFL

Avery Akkineni

CMO & LATAM MD, VaynerX

Lara Krug

CMO, Kansas City Chiefs

Nicole Parlapiano

CMO, Tubi

Tim Nudd

Creativity Editor, Ad Age

Charlene Polite Corley

VP, Diverse Insights & Partnerships, Nielsen

Janina Lundy

EVP, Head of Marketing & Brand Strategy, Hartbeat

Michelle

Crossan-Matos

Chief Marketing Officer, Ulta Beauty

Cynthia Clevenger

SVP of B2B Marketing, Tubi


Melody Hildebrandt

Chief Technology Officer,

Fox Corporation

 

Michelle

Wong

Chief Marketing Officer,

Sprinkles

Tamara Alesi

Chief Executive Officer,

Mediaplus Group

There's No Such Thing as "Black Content"

Black stories are universal stories, and Black audiences consume ALL types of content. So really, marketers are leaving money on the table by creating imaginary silos. Let’s debunk this myth! We're gathering a group of experts to speak to the nuance and the data around Black content reaching the masses, and Black audiences watching and consuming more than you think. There’s value in highly representative content, but marketers should also know that this is an audience that shows up to content beyond representation, and we can discuss how to approach that from both a marketing and creative perspective – and NOT just in February.

Myles Worthington

CEO  Worthi

Moderator

Myles Worthington

CEO Worthi

Moderator

Aba Blankson

CMO, NAACP

SPEAKER

Charlene Polite Corley

VP Diverse Insights & Partnerships, Nielsen

SPEAKER

Aba Blankson

CMO, NAACP

SPEAKER

Janina Lundy

EVP, Global Head of Marketing & Brand Strategy, Hartbeat

SPEAKER

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TUBI @ CANNES 2023

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© 2024 TUBI, INC. ALL RIGHTS RESERVED. TUBI AND THE TUBI LOGO ARE

TRADEMARKS OF  TUBI, INC.

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