Name: Tubi Cabana Cannes Lions 2026
Start: 2026-06-22T10:00:00-04:00
End: 2026-06-26T14:00:00-04:00
Location: Tubi Cabana

00:00 PM

Title of Session Name Goes Here

A very brief description or subtitle of the session goes here.

MODERATOR:

First Last - Title, Company

SPEAKERS:

First Last - Title, Company | First Last - Title, Company

NAME

Designation

Company

00:00 PM

Title of Session Name Goes Here

A very brief description or subtitle of the session goes here.

MODERATOR:

First Last - Title, Company

SPEAKERS:

First Last - Title, Company | First Last - Title, Company

JUNE

22-26

Tubi Cabana
Checkpoint Entry #3 
Palais Des Festivals

Join the clubhouse where the rule-breaking spirit of Y2K club culture gets a fresh remix. Built for the curious, from creators to marketing leaders, it’s a space for kismet connections, unplanned collisions, and ideas that don’t play by the rules.

Come for the energy,
stay for the unexpected.

Welcome to Club La Croisette: a creators’ clubhouse rooted in the bold, expressive energy of club culture and reimagined for today.

This isn’t a velvet rope moment. It’s what happens behind the curtain.

An inviting, slightly unhinged space where ideas are swapped, creativity is messy, and where creators don’t just show up—they collide, experiment, and shape what’s next.

FIND US ON THE MAP

Interested in  
Meeting with Tubi?

Reach out to your Tubi representative to inquire about meeting opportunities.

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

10:45 AM

The New Shape of The Advertising Universe

The Media Universe is at a critical inflection point. Four of the ad industry's leading thought leaders pinpoint the Four Big Trends that will most influence the business of influence in this new era of advertising.

Moderator:

Evan Shapiro - Media Cartographer, Media War & Peace

SPEAKERS:

Joel Marlinarson - Creator, @coldestjoel

Wayne Davison - Chief Revenue Officer, Little Dot Studios

Ross Martin - President, Known

12:00 PM

The CMO Podcast with Faby Torres

Jim Stengel sits down with Faby Torres live at Cannes — an intimate conversation about what it actually takes to lead a 56-year-old brand back into culture.

Moderator:

Jim Stengel - Former Global Chief Marketing Officer, Procter & Gamble

SPEAKER:

Faby Torres - CMO, Gap

2:30 PM

The New Front Door: AI, Trust and Discovery: Trust Travels Further Than Any Media Plan

AI doesn't buy attention. It recommends what it already trusts. The brands that earn that recommendation built something real long before the algorithm arrived.

SPEAKERS:

Peter Chun - EVP & Global Head of PAC, VaynerX

Jason Acker - Vice President, Media & Digital, Diageo North America

3:30 PM

You Pinky Promised: Show Up or Step Aside

Most brands react to culture. e.l.f. shapes it — before anyone else has finished briefing their agency. Here's how the system actually works.

Moderator:

Cynthia Clevenger - SVP of B2B Marketing, Tubi

SPEAKERS:

Patrick O'Keefe - Chief Integrated Marketing Communications Officer, e.l.f. Beauty

Liza Suloti - Co-Founder & Chief Communications Officer, SHADOW

Maura Higgins - Globally Recognized TV Personality, Host & Creator

4:45 PM

The Modern Marketing Playbook: Relevance, Resilience & Reinvention

Ulta Beauty’s Chief Marketing Officer Kelly Mahoney & VaynerX’s Chief Business Officer Kaylen McNamara unpack the modern marketing playbook.

Moderator:

Kaylen McNamara - Chief Business Officer, VaynerX

SPEAKER:

Kelly Mahoney - CMO, Ulta

00:00 PM

Title of Session Name Goes Here

A very brief description or subtitle of the session goes here.

Moderator:

First Last - Title, Company

SPEAKERS:

First Last - Title, Company | First Last - Title, Company

10:00 AM

Why CTV Is the Next Performance Platform

AppLovin cracked mobile. Now they are hoping to extend their model to streaming. Tubi's CPTO Mike Bidgoli and AppLovin's CEO Adam Foroughi on what that means for every marketer.

SPEAKERS:

Mike Bidgoli - CPTO, Tubi

Adam Foroughi - CEO & C0-Founder, AppLovin

1:00 PM

Beyond the Algorithm: Earning Gen Z Fandom Participation Over Promotion. Always.

Gen Z has infinite options and a hair-trigger for anything fake. Three brands who've figured out how to earn their attention.

Moderator:

Maggie Milnamow - Chief Commercial Officer, Betches

SPEAKERS:

Dani Otero - EVP, Global Paid Media & Analytics, Lionsgate

Julie Foster - SVP & Managing Director, EA Experiences

2:30 PM

From the Rec Field to the World Stage

DICK’S and adidas are building the infrastructure that turns young athletes into cultural icons — from rec fields to the World Cup stage.

Moderator:

Peter Adams - Senior Reporter, Marketing Dive

SPEAKERS:

Emily Silver - Chief Marketing & eCommerce Officer, Dick's Sporting Goods

Chris Murphy - SVP, Brand Marketing, adidas North America

00:00 PM

Title of Session Name Goes Here

A very brief description or subtitle of the session goes here.

Moderator:

First Last - Title, Company

SPEAKERS:

First Last - Title, Company | First Last - Title, Company

3:30 PM

Tubi x TikTok: From For You Feed to Big Screen

The next generation of Hollywood is changing how we experience culture. TikTok and Tubi on how creators are turning fandoms into franchises.

Moderator:

Kayla Cobb - Senior TV Writer, The Wrap

SPEAKERS:

Kudzi Chikumbu - VP Creator Partnerships, Tubi

Dawn Yang - Global Head of Entertainment Partnerships, TikTok

Alex Maystrik - TikTok Creator, @durafest2

Pablo Hernandez - TikTok Creator, @durafest2

10:00 AM

Brand vs. Performance Is Dead. Now What?

The best marketers aren't choosing between brand and performance anymore. They're building systems where each makes the other stronger.

Moderator:

Julia Hood - Executive Editor, CMO Insider, Business Insider

SPEAKERS:

Nicole Parlapiano - CMO, Tubi

Laura Jones - CMO, Instacart

Meena Anvary - CMO, Banana Republic

11:00 AM

How eos Made the World's Most Effective Ad

eos gave consumers the microphone — and won Effie's Iridium Award two years running, a feat no brand has achieved in history. Here's how they did it.

Moderator:

Jameson Fleming - Editorial Director, MM+M & Campaign

SPEAKERS:

Carley Caldas - SVP, Marketing & Creative, eos

Bianca Guimaraes - Founding Partner & Executive Creative Director, Mischief

11:30 AM

Ask Bianca: How to Make It In Advertising

Agencies are consolidating. The rules keep changing. Bianca Guimaraes helped build one of advertising's biggest success stories anyway. Ask her how.

Moderator:

Bianca Guimaraes - Founding Partner & Executive Creative Director, Mischief

12:30 PM

Creator-Built, Fan-Fueled: The New Media Companies Nobody Saw Coming

The most interesting creators aren't just making content. They're building media companies — and the smartest platforms are betting on them early.

Moderator:

Gillian Follett - Reporter, Ad Age

SPEAKERS:

Kudzi Chikumbu - VP, Creator Partnerships, Tubi

Kelli Hurley - VP, Content & Podcast Partnership Sales, SiriusXM

Katie Nolan - Host, "Casuals" Podcast

4:30 PM

Make the Mess: How Cheetos Earned Trust

AI is making everything more polished. Cheetos went the other way — and sold 5 million more bags. The case for imperfection as a brand strategy.

Moderator:

Tim Nudd - Creativity Editor, Ad Age

SPEAKERS:

Chris Bellinger - Chief Creative Officer, PepsiCo Foods US

Margaret Johnson - CCO, Goodby Silverstein & Partners

00:00 PM

Title of Session Name Goes Here

A very brief description or subtitle of the session goes here.

Moderator:

First Last - Title, Company

SPEAKERS:

First Last - Title, Company | First Last - Title, Company

11:00 AM

Built to Scale: The New Creator Pipeline How Distribution Unlocks The Creator Economy

Keith Lee built an audience of 20 million people one honest restaurant review at a time. Then the next question came: how do you go from everywhere on a feed to everywhere on a screen?

Moderator:

Cynthia Littleton - Co-Editor-in-Chief, Variety

SPEAKERS:

Rachel Berk -SVP, Distribution Platform Partnerships, Tubi

Keith Lee - Creator, Keith Lee's FamiLee Day

Charlotte Maines - Vice President, Devices Content & Advertising, Amazon

1:00 PM

Sending Noods: How Maruchan Went Viral

Maruchan has been a pantry staple for 70 years. Then it slid into Gen Z's DMs — and became one of 2026's most talked-about brand moments.

Moderator:

Alyson Krueger - Freelance Reporter

SPEAKERS:

Sol Betesh - Co-Founder & CEO, Fallen Media

Tiff Baira - Host, "Street Hearts"

Christine Chen - Chief Strategy Officer, Goody Silverstein & Partners

12:00 PM

Making the Future Familiar

When technology outpaces understanding, creativity closes the gap. Three brand creative leaders on making the unfamiliar understood.

Moderator:

Tim Nudd - Creativity Editor, Ad Age

SPEAKERS:

Jonathan Johnsongriffin - VP of Global Brand and Creative, Google

Joe Staples - VP of Creative, Coinbase

Xanthe Wells - VP of Global Creative, Pinterest

00:00 PM

Title of Session Name Goes Here

A very brief description or subtitle of the session goes here.

Moderator:

First Last - Title, Company

SPEAKERS:

First Last - Title, Company | First Last - Title, Company

Kudzi
Chikumbu

VP, Creator  Partnerships

Tubi

Nicole
Parlapiano

Chief Marketing Officer

Tubi

peter
chun

Global EVP, Platforms,
Algorithms & Culture

VaynerMedia and VaynerX

Margaret
Johnson

CCO

Goodby Silverstein & Partners

Tiff
Baira

Host

"Street Hearts"

mike
bidgoli

CPTO

Tubi

EVAN
SHapiro

Media Cartographer

Media War & Peace

Meena
Anvary

CMO

Banana Republic

Maggie
Milnamow

CCO

Betches

Kelli
Hurley

VP, Head of Content and
Podcast Partnership Sales

SiriusXM

Jim
Stengel

Former Global Chief
Marketing Officer

Procter & Gamble

Jameson
Fleming

Editorial Director

Campaign US

Dawn
Yang

Global Head of
Entertainment Partnerships

TikTok

Dani
ortero

EVP of Global Paid Media
& Analytics

Lionsgate

emily
silver

SVP & Chief Marketing, eCommerce
& Athlete Experience Officer

Dick's Sporting Goods

Chris
Bellinger

Chief Creative Officer

PepsiCo Foods US

Carley
Caldas

SVP, Marketing & Creative

eos

Brad
Feinberg

NA, VP, Media & Marketing Operations

Molson Coors Beverage Company

Jason
Acker

Vice President, Media, Digital & Consumer Data

Diageo North America

Adam
Foroughi

CEO

AppLovin

Alyson

Krueger

Freelance Reporter

Bianca

Guimaraes

Founding Partner &
Executive Creative Director

Mischief

Ross

martin

President

Known

Joel

Marlinarson

Creator

@coldestjoel

Wayne

Davison

Chief Revenue Officer

Little Dot Studios

Faby

Torres

CMO

Gap

Julie

Foster

SVP & Managing Director

EA Experiences

chris

murphy

SVP, Brand Marketing

adidas North America

peter

Adams

Senior Reporter

Marketing Dive

kayla

Cobb

Senior TV Writer

The Wrap

Alex

Maystrik

TikTok Creator

@durafest2

Pablo

Hernandez

TikTok Creator

@durafest2

julia

hood

Executive Editor, CMO Insider

Business Insider

Laura

Jones

CMO

Instacart

Gillian

Follett

Reporter

Ad Age

Katie

Nolan

Host

"Casuals" Podcast

tim

nudd

Creativity Editor

Ad Age

sol

batesh

Co-Founder & CEO

Fallen Media

christine

chen

Chief Strategy Officer

Goody Silverstein & Partners

Cynthia Clevenger

SVP of B2B Marketing

Tubi

Patrick

O'Keefe

Chief Integrated Marketing Communications Officer

e.l.f. Beauty

Liza

Suloti

Co-Founder & Chief Communications Officer

SHADOW

Maura

Higgins

Globally Recognized TV Personality

Host & Creator

NAME

Designation

Company

Rachel

Berk

SVP, Distribution Platform Partnerships

Tubi

Keith

Lee

Creator

Keith Lee's FamiLee Day

Charlotte Maines

Vice President, Devices Content and Advertising

Amazon

Kaylen McNamara

Chief Business Officer

VaynerX

Kelly

Mahoney

CMO

Ulta

Jonathan Johnsongriffin

VP of Global Brand and Creative

Google

Joe

Staples

VP of Creative

Coinbase

Xanthe

Wells

VP of Global Creative

‎

TRADEMARKS OF TUBI, INC.

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

11:00 AM

The New Shape of The Advertising Universe

The Media Universe is at a critical infection point. Four of the ad industry's leading thought leaders pinpoint the Four Big Trends that will most influence the business of influence in this new era of advertising.

MODERATOR:

Evan Shapiro - Media War & Peace

SPEAKERS:

Ross Martin - Founder, Known | Joel Marlinarson - Creator | Wayne Davison - Chief Revenue Officer, Little Dot Studios

12:00 PM

The CMO Podcast: A Conversation with Faby

Jim Stengel sits down with Faby Torres live at Cannes — an intimate conversation about what it actually takes to lead a 56-year-old brand back into culture.

MODERATOR:

Jim Stengel - Former Global Chief Marketing Officer, Procter & Gamble

SPEAKERS:

Faby Torres - CMO, Gap

2:30 PM

The New Front Door: AI, Trust and Discovery: Trust travels further than any media plan.

AI doesn't buy attention. It recommends what it already trusts. The brands that earn that recommendation built something real long before the algorithm arrived.

MODERATOR:

First Last - Title, Company

SPEAKERS:

Peter Chun - Global EVP, VaynerMedia and VaynerX: Platforms, Algorithms and Culture | Jason Acker - Vice President, Media & Digital, NA, Diageo

3:30 PM

You Pinky Promised: Show Up or Step Aside

A very brief description or subtitle of the session goes here.

MODERATOR:

First Last - Title, Company

SPEAKERS:

Patrick O'Keefe - Chief Integrated Marketing Communications Officer, e.l.f. Beauty | Liza Suloti - Co-Founder & Chief Communications Officer, SHADOW

00:00 PM

Title of Session Name Goes Here

A very brief description or subtitle of the session goes here.

MODERATOR:

First Last - Title, Company

SPEAKERS:

First Last - Title, Company | First Last - Title, Company

00:00 PM

Title of Session Name Goes Here

A very brief description or subtitle of the session goes here.

MODERATOR:

First Last - Title, Company

SPEAKERS:

First Last - Title, Company | First Last - Title, Company