Creators are redefining entertainment, driving cultural conversations, and building loyal communities at scale. In this new era, they’ve become the heartbeat of modern media—and the key to future-proofing brand strategy. Join leaders from Fox Advertising, Tubi, and The Lighthouse, in a conversation moderated by viral marketer and creator Andrea Casanova (@andreacasanova), as they unpack the impact of creators on fans, platforms, and the broader advertising ecosystem.
Join us for a discussion with the leaders of NBA2K, Snap, TikTok and Twitch as they delve into the art and science of community building. In today’s digital landscape, fostering vibrant and engaged communities is more important than ever for brands and creators looking to create lasting connections. Our panelists will share their strategies for cultivating communities that not only support their platforms but also empower users to contribute, collaborate, and grow together through gaming, music, sports and pop culture.
Younger, multicultural audiences aren’t just buying products—they’re buying belief systems. So how can brands show up with purpose and performance? In this session, Tinder’s CMO Melissa Hobley and creative force Cary Letizes unpack the power of values-led partnerships that resonate and convert. From Area x Planned Parenthood to e.l.f. x Tinder, from queer designers like Tanner Fletcher, Willy Chavarria, and Eckhaus Latta to a bold Pride campaign that skipped the rainbow-washing and spoke with real impact—this conversation will explore how values, when deeply held and smartly activated, can build cultural capital and business momentum. Attendees will walk away with a fresh framework for evaluating brand alignment, new strategies for working with creative and nonprofit partners, and practical tips for pitching ideas that are purpose-driven without being preachy.
Some of the most well-known and influential figures in culture today are no longer traditional celebrities - they’re creators. Join Peter Chun, Global EVP of Platforms and Culture, and a special guest leveraged organic social to ink entertainment deals and reshape what influence really means in 2025. This conversation will dive deep into the new gatekeepers of attention, why authentic content outperforms big studio budgets, and how Hollywood is racing to keep up with the evolving landscape.
Join Jeffrey Katzenberg, Founder of WndrCo, and Anjali Sud, CEO of Tubi, for a conversation moderated by CNBC’s Julia Boorstin on how technology will continue to reshape our experience, human behavior and future industry. From new business and market ideation to AI-driven content and shifting audience expectations, these two visionary leaders will explore the innovations redefining the next generation.
Join us for an engaging panel discussion on mid-tier challenger brands that are making waves in their industries. We'll explore how these innovative companies are disrupting traditional markets with bold strategies, unique value propositions, and a relentless focus on customer experience. Discover the secrets behind their success, the challenges they face, and the lessons they offer for both emerging and established brands. Don't miss this opportunity to gain insights from industry leaders and thought-provoking discussions that will inspire and inform your own business strategies.
In a time when traditional pathways to Hollywood are harder than ever to navigate, this conversation brings together leaders who are reinventing the industry model — pioneering new approaches to distribution and giving independent filmmakers new pathways to get their work made and seen. Join Tubi and Kickstarter as they discuss how lowering barriers is key to reshaping the future of entertainment, what filmmakers need to succeed today.
Join us for a discussion on the evolution of creativity and impact. Not everyone thinks they have the responsibility, or the opportunity, to be creative, but let’s open the aperture to incentivize and encourage people from all corners of business to bring fresh ideas to the table to drive innovation.
Some brands chase trends. Others help set them. Gap, OREO and SoundCloud have long histories in pop culture, but today, they’re not looking back. They're creating what’s next by tapping the universal power of music to connect with Gen Z on a deeper, more emotional level. Join Elizabeth Paul (Chief Brand Officer, The Martin Agency), Fabiola Torres (CMO, Gap), Ivanna Franko (Sr. Global Brand Manager, OREO) and Dion M. Baez (Vice President, Music Marketing, SoundCloud) as they explore how music is fueling a new era of brand-building. From Gap’s evolution as a platform for emerging and iconic artists (think Troye Sivan dancing to Thundercat's “Funny Thing” or Tyla re-creating the music video for Jungle’s hit single “Back on 74”) to OREO’s global partnerships with artists like Blackpink, Lady GaGa and most recently Selena Gomez, to SoundCloud’s AI-powered programs like First Fans and Buzzing Playlists that spotlight emerging talent, and real-world artist collaborations like its Match My Freak tour partnership with Tinashe, this conversation will unpack how brands are using music to drive relevance, amplify creativity and show up meaningfully in youth culture.
Great ideas don’t happen by playing it safe. In this fireside chat, Greg Hahn shares how bold creative risks come to life—and how to protect them from being watered down. From navigating internal skepticism to keeping big ideas intact through execution, this conversation will explore what it takes to push boundaries and make work that truly stands out.
As a part two to “Multicultural Can’t Come to the Phone Right Now, She’s Dead” panel from 2024, which was the second highest attended for Tubi, we will take the DEI conversation head on. Yes, DEI may be rolling back across many corporate and government entities, but that doesn’t change the fact that census data is clearly showing a continued growth and soon-to-be majority demographic swing of Black, Latine and LGBTQ+ audiences in the U.S. Smart, targeted marketing that speaks to their unique sensibilities, and takes into account their massive influence and business critical buying power is just intelligent marketing – not to be conflated with DEI in the least.
Celebrity brand partnerships are evolving—from transactional endorsements to creative collaborations rooted in purpose, storytelling, and cultural impact. In this dynamic session, Margaret Johnson, CCO of Goodby Silverstein & Partners, Mark Kirkham, CMO, PepsiCo Beverages US and Seal, legendary musician and the face of Mountain Dew’s unforgettable 2025 Super Bowl ad will dive into what makes an artist-brand relationship truly work. They’ll unpack the creative process behind high-profile campaigns, how to align brand goals with artist integrity, and why authenticity is the new currency. For marketers, this is a masterclass in partnership done right.
In order to promote growth and change within a predominantly white industry, Hollywood needs to trust, support, and nurture talent from people of color. Black stories are universal stories - and it’s clear that viewers from all backgrounds are interested in connecting with diverse storytellers. Join us for a discussion on the importance of raising up new and diverse voices in Hollywood and bringing these stories to a global audience.
Since Proctor & Gamble launched “soap operas” to sell dish soap, the relationship between brands and entertainment have been deeply entwined. For decades, marketers were content to live with adjacency to the movies and shows viewers tuned in to watch. But in an era of walled gardens, subscription services and ever-evolving ad blockers, consumers have had more and more ability to opt out of advertising. And in an era where 84% of ads aren’t seen and remembered, CMOs are swapping adjacency for integration. But breakthrough in branded entertainment is easier said than done. Join us as Fast Company’s Jeff Beer, moderates a discussion with experts in branded entertainment. Hear from a marketer who brought the buzziest show of the year onto their spring line, a network exec brokering better integrations and a brand strategist mapping entertainment to actual business results — as they explore how to make branded entertainment as successful for the brand as it is for audience.
In the ever-evolving landscape of sports fandom, reaching beyond core audiences is essential for growth and inclusivity. This panel explores how sports teams, leagues and commentators are engaging casual fans by offering fresh, relatable stories and perspectives that go beyond the game and resonate with non-traditional audiences. Discover how storytelling, humor, and cultural insights can transform casual viewers into passionate followers, expanding the reach and impact of sports fandoms.
As the lines between traditional entertainment and digital content continue to blur, a new wave of creators is redefining what resonates with Gen Z audiences. Digital-first formats—born on social platforms and fueled by creators—are reshaping storytelling with an emphasis on authenticity, relatability, and direct audience connection. No longer just passive sponsors, brands are becoming part of the narrative through co-branded content, organic integrations, and partnerships with creator-led studios. This panel will explore how these innovative formats are capturing Gen Z’s attention and setting new standards for entertainment.
Give a toast to your busy, inspiring, whirlwind of a week. Pop by the Tubi cabana on Thursday for a special happy hour, complete with drinks of choice, music from an exclusive DJ… and the chance to make your own custom bag charms. Leave Cannes 2025 with a little extra flair—we've got all the inspo you'll need to create something totally original. Swing by, chill out, and leave with something charmingly you.
