Step into the Tubi Cabana - a hub for free expressions and communities of original thinkers, sans the bullshit.
With a lineup of today's cultural architects including Business Leaders, Brand Marketers and Creative Visionaries, we invite you to engage, connect, and get inspired by spirited discussions that push the boundaries of creativity and commerce.
Creating Brand Magnetism at the Speed of Culture: A Conversation Between Bozoma Saint John and Anjali Sud
To be a magnetic brand that authentically attracts people in droves, you have to observe culture, react to culture, and at times -- create culture. But, given how quickly culture moves, and how many various subcultures, fandoms, and trends exist throughout the world -- how can marketers authentically harness their audiences' passions and earn their trust? Bozoma Saint John and Anjali Sud discuss Bozoma’s experience leading the biggest brands in entertainment, where she believes brands can better differentiate in the battle for attention, and how the lessons she’s learned in building her personal brand can translate to building culturally-relevant businesses.
Black stories are universal stories, and Black audiences consume ALL types of content. So really, marketers are leaving money on the table by creating imaginary silos. Let’s debunk this myth! We're gathering a group of experts to speak to the nuance and the data around Black content reaching the masses, and Black audiences watching and consuming more than you think. There’s value in highly representative content, but marketers should also know that this is an audience that shows up to content beyond representation, and we can discuss how to approach that from both a marketing and creative perspective – and NOT just in February.
What even is multicultural? Literally nobody identifies as multicultural, or diverse, or any of the other blanket terms in play. And then you have words like “minority” and “marginalized”, which inaccurately categorize these audiences as inferior or small. If you are an expert in authentically connecting and communicating with underestimated audiences, you are an expert at resonating with the general market — because Black, Latine, AAPI and LGBTQ+ culture is mainstream culture! Marketers should think about these audiences as a part of their day-to-day strategy, and not because of principles related to DEI, but because of principles related to profit. Weed out the apathetic language, lean into specificity, and be intentional about authentically and consistently connecting with these underestimated audiences. Your brand depends on it.
Whether it's images from historic events around the globe, news articles from your favorite outlets or your most important creative work, protecting what's original, what's true and what's real has never been more critical. In this session, learn about the actionable, open-sourced protocol developed by FOX Technology that provides guardrails to protect original IP to allow content creators to flourish in an AI-generated world.
A conversation on the business critical nature of attracting the U.S. Latino audience. Many marketers either sleep on this audience entirely, generalize them to a point of ineffectiveness, or only speak to them in Sept 15 - Oct 15. This panel discussion will share insightful data, anecdotes, and conversation around how this audience should be a business priority for all, 365 days a year.
TikTok will tell you there is nothing hotter for Gen Alpha than the beauty brand they’re lusting after and losing sleep over. How did this phenomenon start? What is it about these young audiences and their fervor for these brands? In this panel, we’ll uncover the good, the bad, and the ugly of Gen Alpha’s beauty brand obsession.
Join Nicole Parlapiano (CMO, Tubi), Melody Hildebrandt (CTO, FOX), Avery Akkineni (CMO, VaynerX), and award-winning multi-hyphenate and mentor for Stubios, Issa Rae, to learn about a new micro studio that puts the power to greenlight in the hands of the fans and passes the camera to anyone who has a story to tell.
Agencies sure do love to over-complicate strategy—it helps to justify billings. But it turns out that over-complicating things may be easier than doing simple things really, really well; and the true art of strategy is actually pretty hard. Join Jeff McCrory, Chief Strategy Officer at Mischief @ No Fixed Address and Elizabeth Paul, EVP and Chief Brand Officer at The Martin Agency, as they unpack some of the trappings and failures of modern planning, and provide perspective on the benefits of an approach that is more more art than science.
